The Diamond Business Management
and
Marketing Program
Instructor: Mr. Nizam
Peters - He offers 28 years of
business contacts and insiders information from the manufacturers level to the retail
market.
Institute Location:
American Institute of Diamond Cutting, Inc.
1287 East Newport Center Drive #202
Deerfield Beach, FL 33442
Phone: 1-800-831-8470- US
1-954-574-0833- International
Fax: 1-954-574-0833
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The diamond
business management and marketing program is held 4 times a year. Please call the Institute at
954-574-0833 for exact dates.
Class
size is limited to a maximum of 4 students. Applicants are advised to fill out
the program application well in advance of proposed class dates.
Who
should take this program?
All individuals that are seeking to go into the
diamond or jewelry profession. This includes individuals that are looking to
become self-employed, set up their own office or store, form a partnership or
joint venture.
Serious pitfalls, lost revenues and business failures can be
avoided by understanding how the system within the industry functions and where
would likely problems occur.
This program is designed to greatly increase your chances of
success and bring to the forefront practical ideas and plans that when
implemented will directly increase profit margins.
The following are some of the areas covered in the Diamond
Business Management and Marketing Program:
1. Forming a corporation, creating a partnership or
establishing a proprietorship.
- Which
of the above is best for me and when do I apply it?
- Which
of the above creates more of a liability?
- Which
of the above would give me a better tax advantage?
2. How to develop a business plan.
- Why
do I need a business plan?
- How
do I set up a simple business plan?
- Purpose
and strategy of a business plan.
3. What is investment capital?
- Is
it available and in what amount?
- How
do I go about obtaining funding for my business?
4. How do I work with my accountant to give me the best
possible tax savings?
- Choosing
an accountant.
- What
can I discuss with my accountant?
- What
exposure of liability do I have with my accountant?
5. Aspects of the retail market.
- How
does it operate and function.
- What
is the markup (price structure)?
- Where
does the retail market buy its inventory?
- How
does the retail market sell?
6. Aspects of the wholesale market.
- How
does it operate and function.
- What
is the markup from the manufactures level (price structure)
- How
does this market purchase its inventory?
- At
what markup does it sell?
- Who
are the wholesale companies that I can contact?
7. Tradeshows.
- Where
are the tradeshows and when are they held?
- Qualifying
procedures to be able to attend a trade show.
- Why
do I need to attend a trade show?
8. Market pricing.
- How
do I price my inventory and products?
- Understanding
the wholesale price.
- Understanding
the retail price.
- Understanding
the manufactures price.
9. Equipment purchase for operating a diamond or jewelry
business.
- What
type of equipment do I initially need?
- Where
do I get supplies?
- What
wholesale companies can I contact?
- What
are the address and phone numbers of these companies?
10. Bookkeeping and the Internal Revenue
Service.
- Can
I do my own books or should I use an accountant.
- How
do I run my bookkeeping to avoid complications?
- How
does the IRS view my profession?
- What
is the likelihood of an IRS audit?
11. What is consignment or memorandum in the diamond and
jewelry business?
- What
is cash memorandum?
- How
to write up a consignment.
- What
legal terminology must I have on my consignment form?
12. Key points I must consider when entering into a contract
with jewelry or diamonds.
13. How do I fill out a salesslip, invoice or custom form to avoid a legal issue or
liability?
14. Diamond etiquettes, what are they?
- How
to negotiate and close a diamond deal.
- How
do I conduct myself?
- How
to seal a parcel.
- How
to say no without being insulting.
15. Transportation or courier service to and from foreign
countries.
- Shipping
services that are available.
- U.S.
laws with regard to precious shipments to and from the
U.S.
- Insurance
for international shipping.
- Procedures
for custom declarations.
- How
to secure a package before it leaves your premises.
- Type
of shippers that are available-names, address, and phone numbers ect..
16. Wiring funds outside the
USA.
- What
banks do I use?
- Are
there bank charges on funds entering a bank in a foreign country?
- If
I did not consummate a business deal, how long does it take to return funds to
my domestic account?
- Aspects
of appraising.
- Do
I need a license to appraise?
- Am
I liable for my appraisal?
- The
structure of appraisal pricing.
- At
what price do I appraise?
- How
can I protect myself from an appraisal lawsuit?
18. Insurance for my business.
- What
type of insurance do I need?
- Do
I need coverage on both on and off the premises?
- What
insurance's are available to the diamond and jewelry industry?
- Names,
addresses and phone numbers of Insurance companies.
19. Security for my business.
- What
type of alarm should I consider and key points I need to be aware of?
- Do
I need a safe (vault) and what type should I get?
- What
type of rating should my safe have to qualify with the insurance companies?
- Anti-theft
precautions for traveling.
- What
do I need to know about wireless phones?
20. Advertising for my business.
- What
type of advertising do I need?
- Where
can I advertise?
- What
markets should I target?
- How
can I obtain free publicity both local and national?
21. Aspects of the Internet.
- Do
I need an Internet presence?
- Finding
a domain name.
- Building
a website.
- Who
should I contact within the industry to host my website?
- Email
and search engines, how to get and maintain exposure.
22. National and International Banking.
- How
do I make business deposits?
- What
are taxable and non-taxable deposits?
- What
checks are considered business checks and what checks does the IRS consider
personal?
- What
is off-shore banking?
- What
can I consider foreign or international business and how do I handle this with
the IRS?
- Do
I need to consider investment diversification?
- Marketing
and promoting your finished product.
- Who
will purchase from me and at what price?
- How
to promote the product I have to offer.
- Who
are my competitors?
- What
is market niche?
The above are only some of the subject areas that will be covered. Each
prospective student is encouraged to take extensive written notes. No video
cameras or recording devices are permitted in any class. Still shot cameras are
acceptable on a limited basis.
Application
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